White Rose Collective is led by Founder and Creative Director, Teddi Cranford, who spent a decade working as a hair stylist on high fashion runways, editorial and advertising campaigns before turning her attention to a more personal brand of beauty. Cranford has assembled a group of highly creative, experienced stylists that she has worked with over the years. Together, they make up White Rose Collective.

We live and breathe Beauty. Most importantly, we celebrate individuality. Our job is to elevate your best self.

— Teddi Cranford, Founder & Creative Director